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TURNING TTI SUCCESS INSIGHTS’ ASSESSMENTS INTO . . .

QUESTIONS TO REVEAL PRIMARY MOTIVATORS

• “It seems you care deeply about the welfare of others. Would
that be accurate?” (social motivator)
• “Your outfit is quite stylish. Do you find that aesthetics play
a significant role in your life?” (aesthetic motivator)

• “Looking at your resume, your academic background is im-
pressive. How vital is it for you to continually gain knowl-
edge?” (theoretical motivator)

• “You appear to value your uniqueness. How important is it
for you to distinguish yourself from others?” (individualistic
motivator)

• “You seem to hold traditional values. How essential is tradi-
tion in your life?” (traditional motivator)

• “Financial stability is quite important nowadays. How criti-
cal is financial security for you?” (utilitarian motivator)

Key Point: Primary Drivers Can Often Be
Identified in Conversation

Aim to discern the top three motivators of the individual
you’re interacting with. While an individual’s drivers are not
immediately visible and require conversation to uncover, they

can often be deduced with people you know well.

Leverage this insight to encourage actions aligned with their behavior-
al style (whether red, yellow, green, or blue) and primary motivators,

adapting your approach to resonate with their pace and preferences.

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