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THE BENEFITS OF
SELF-KNOWLEDGE
“WHO AM I?”
What makes this chapter impactful?
This chapter delves into the importance of deeply understand-
ing your unique behavioral tendencies and what drives you,
using personality diagnostics as a tool.
You’ll discover how your behaviors and motivations can evolve
and how self-awareness can unlock your capacity for personal
growth and development.
THE IMPORTANCE OF KNOWING YOURSELF
“Who am I?” This question isn’t just philosophical—it’s practical,
especially when we talk about understanding ourselves in the world
of work. At our seminars and conferences on behavioral insights
and growth, we often dive into why it’s crucial to grasp what sparks
a reaction in the people we meet in our professional lives—be it
customers, colleagues, or potential hires.
But some wonder, is it really necessary to pin down whether they are
the type who prioritizes safety, takes initiative, values connections,
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