Page 4 - United Magazine 2014
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Uie
It’s a Great Day
to Change Lives
A new leader takes the reins
at United Way/Centraide
Windsor-Essex County
Interview with CEO Lorraine Goddard
Question: You were appointed create lasting change in the actually established, it was people
CEO in March of 2014. What is community. It requires funders to work who just wanted to ‘do good’. And
your most important job as CEO? together, it requires organizations now because of the complexity of
to work together and to work the issues we are facing it does
Answer: The community is changing smartly. So I think having been on require expertise and a much higher
and United Way needs to modernize both sides of that relationship is a standard or level of sophistication.
itself for the changing environment. unique perspective. I think that United Way’s role in the
My most important job is to community is to help build the
position United Way so that we will Q: You mentioned that the capacity of the not-for-profit sector
continue to be in the community for community and the charitable by doing the research, providing
another 67 years. sector are changing. How are they training, developing strategies and
changing and what is United Way’s working hand-in-hand with the
Q: How will your 20 years of place in that change? not-for-profit sector. I mean, we
experience in the not-for-profit now call them our ‘funded partners’
sector help you in this role? A: The not-for-profit sector has and that’s how we see it – is that we
being going through quite a bit of are partners in driving change in
A: I was on the other side of the table change over the past decade. Tax the community. United Way’s role
where I received United Way funds payers and donors are expecting has for many years focused on
and I was also on the front line in more. They want to know that, capacity building – that hasn’t
the delivery of services. I think that whether you’re receiving tax dollars changed – and it’s even more
gives me a very deep understanding or you’re receiving dollars through important to be able to ensure that
of the challenges that many people donations, that the work that you’re we can be there in order to support
face in our community. I also doing is making a difference, that the not-for-profit sector in that way.
understand the challenges that the it’s solving a problem. So I definitely
not-for-profit sector faces. You know, think that there’s a higher level of ...I think that United Way is seen as a
there are limited resources – you expectation from donors and the leader in the community. There are
really have to work efficiently, community. many leaders – we are one of them –
effectively, and collaboratively in and it’s important for us to work
order to do a really good job and When you think of how the not- with our other funders to have a
for-profit or charitable sector
4 U• i e • Fall • 2014 • Vol. 3 • United Way/Centraide Windsor-Essex County • www.weareunited.com •
It’s a Great Day
to Change Lives
A new leader takes the reins
at United Way/Centraide
Windsor-Essex County
Interview with CEO Lorraine Goddard
Question: You were appointed create lasting change in the actually established, it was people
CEO in March of 2014. What is community. It requires funders to work who just wanted to ‘do good’. And
your most important job as CEO? together, it requires organizations now because of the complexity of
to work together and to work the issues we are facing it does
Answer: The community is changing smartly. So I think having been on require expertise and a much higher
and United Way needs to modernize both sides of that relationship is a standard or level of sophistication.
itself for the changing environment. unique perspective. I think that United Way’s role in the
My most important job is to community is to help build the
position United Way so that we will Q: You mentioned that the capacity of the not-for-profit sector
continue to be in the community for community and the charitable by doing the research, providing
another 67 years. sector are changing. How are they training, developing strategies and
changing and what is United Way’s working hand-in-hand with the
Q: How will your 20 years of place in that change? not-for-profit sector. I mean, we
experience in the not-for-profit now call them our ‘funded partners’
sector help you in this role? A: The not-for-profit sector has and that’s how we see it – is that we
being going through quite a bit of are partners in driving change in
A: I was on the other side of the table change over the past decade. Tax the community. United Way’s role
where I received United Way funds payers and donors are expecting has for many years focused on
and I was also on the front line in more. They want to know that, capacity building – that hasn’t
the delivery of services. I think that whether you’re receiving tax dollars changed – and it’s even more
gives me a very deep understanding or you’re receiving dollars through important to be able to ensure that
of the challenges that many people donations, that the work that you’re we can be there in order to support
face in our community. I also doing is making a difference, that the not-for-profit sector in that way.
understand the challenges that the it’s solving a problem. So I definitely
not-for-profit sector faces. You know, think that there’s a higher level of ...I think that United Way is seen as a
there are limited resources – you expectation from donors and the leader in the community. There are
really have to work efficiently, community. many leaders – we are one of them –
effectively, and collaboratively in and it’s important for us to work
order to do a really good job and When you think of how the not- with our other funders to have a
for-profit or charitable sector
4 U• i e • Fall • 2014 • Vol. 3 • United Way/Centraide Windsor-Essex County • www.weareunited.com •
