Page 8 - United Magazine 2014
P. 8
Uie

TOM WEBER

His expertise is on the money

Supporting United Way has always Weber that the need to help was much is spent on administration.
been the charted course for Tom urgent. “There is a misconception right off
Weber.
As the current United Way Campaign the bat in the cost of accepting each
Good thing, too, since Weber’s career Coordinator at RBC, he puts his passion dollar of donations,” he says. “The cost
as an investment advisor at RBC to help to good use, inspiring his of operations for United Way is actually
Dominion Securities means he knows colleagues to give. Weber says he a lot lower than people think it is.”
how to make sense of his dollars. appreciates “the knowledge that our
city is a better place,” partly thanks to In fact, 80.1 cents from every dollar
For more than 20 years Weber has the generosity of folks at RBC. donated supports investment in the
dedicated both his time as a volunteer community, making United Way/
and his financial support to United For the past 20 years, United Way in Centraide Windsor-Essex County’s
Way/Centraide Windsor-Essex County. Windsor-Essex kept its Recognition fundraising costs among the lowest in
Now in his 50s, the avid boater and levels the same. But there is a national the sector.
leadership giver’s involvement with movement underway to unify United
United Way began while working at his Way Recognition levels across the Regardless of where Recognition
family’s store in the city core. country, and given that a dollar doesn’t levels land, Weber says his support will
buy what it used to, it’s perhaps not not waver.
“My family used to own the Canadian surprising that Leadership Recognition
Tire that was located in downtown is moving from $1,000 per year to “The people that I’ve seen that are
Windsor,” Weber says. “I headed up $1,200 in 2016. directly involved with United Way, it’s
the in-house campaign we had back amazing that they are such a cohesive
then.” Weber believes that while this may group, that they get it,” says Weber. “If
disappoint a few donors, the we could demonstrate to the greater
The campaign, combined with change is not without rationale mass of Windsor what a dedicated group
the locale of the family business, and could greatly assist the we have there, and show what I see, I
heightened Weber’s awareness organization in meeting its think it would be a lot more eye opening
of the needs in the community, fundraising goals. for people. And it would be easier for
and inspired him to give “Just from an inflationary them to give suport, as well.” U
both his time and generous point of view, it’s justifiable,”
financial support. says Weber.
While the increase is related to
Seeing struggling people, the cost of delivering the
including many of his programs, Weber reiterated
downtown customers, that the main notion
convinced people get wrong
about United Way
is where the
money goes
and how

8 U• i e • Fall • 2014 • Vol. 3 • United Way/Centraide Windsor-Essex County • www.weareunited.com •
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