Page 111 - Act! Marketing Automation User Guide
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Web End User Training Guide Drip Marketing
We now need to take a look at the Yes branches in our workflow. We will begin this by
going back to the first Decision step, the Opened Email step.
At the moment, the Yes branch goes straight to the End step. According to our plan, if the
contact opens the email, we want to update a field in Act!, and automatically create an
Opportunity for them as well.
To do so, click on the End step, and choose to Change Action Type to Actions.
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