Page 113 - Act! Marketing Automation User Guide
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Web End User Training Guide Drip Marketing
The first action we will add is to Update Contact Field. We will choose the same fields as
before (Last Results in our example), but the value we enter needs to be different, this
needs to confirm that the contact has opened the email.
Click Save once finished.
Because the contact has opened the email, the other action that we want to add is to
automatically create an Opportunity for the contact as well. With my sales team monitoring
their Opportunities queues, they will be able to see these new Opportunities enter their
queues and action them appropriately.
To add this Opportunity, go to the Actions menu, and click Add Action.
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