Page 108 - Act! Marketing Automation User Guide

Drip Marketing Act! v21

Make sure that Edit Actions is selected, then click Go.

There are two actions that we want to add here. The first is to update a field in Act!. Make
sure to select Update Contact Field, then choose the field in your Act! database that you
want to update, and type in the value you want to add in.

In our example, we are going to update the Last Results field as this is typically used to
record the most recent action against a contact record, and we are going to enter a value
of Did Not Open Practice Drip Campaign. Once all fields are completed, click Save.

Now that the first action has been added, we also need to add the Notification step. To do
this, click on the Actions menu, and select Add Action.

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