Page 16 - Act! Marketing Automation User Guide

Introduction to Act! Marketing Automation Act! v21

from the Outlook or Gmail Plug-in, such as opens, clicks, and document engagement. It
also contains anonymous website visitor activity.

• Daily Web Summary: Each morning, AMA will create a report detailing all web activity
for that previous day. This will include unknown and known visitors to your website.

• Email Open Alerts: Email open alerts are alerts generated from the Outlook or Gmail
plug-in. When you create a one-to-one email using the plug-ins, the open alerts will notify
you instantly when your recipient opens the email. If your recipient opens the email more
than once in an 8 hour period, you will only be notified once. It will be suppressed for 8
hours. After 8 hours, the suppression is lifted and you will be notified on the next open.

• Email Click Alerts: Email click alerts are alerts generated from the Outlook or Gmail
plug-in. When you create a one-to-one email using the plug-ins, the open alerts will notify
you instantly when your recipient opens the email. If your recipient opens the email more
than once in an 8 hour period, you will only be notified once. It will be suppressed for 8
hours. After 8 hours, the suppression is lifted and you will be notified on the next open.

• Web Account Alerts: Web account alerts are generated from your website activity.
These alerts are generated from "unknown" recipients. AMA will attempt to translate the IP
address to a known company. It will also determine the city, state, and country of origin.
*Please note that the organization name translation is only about 18% accurate due to the
number of recipients coming from unknown IP addresses.

• Web Lead Alerts: Web lead alerts are alerts generated from your website activity.
These are similar to Web Account Alerts, however, the recipient was cookied by an email
open, click, or form submission. In this case, this alert is from a known lead. If the lead
exists in your Act! CRM database, then this information will be recorded back to the history
record.

Once again, if you make any changes to your preferences here, click the Actions menu in
the top right corner, and choose Save

Account Configuration

When sending your marketing campaigns it is important that your contacts know who the
emails have come from. You can access these settings by clicking the Admin option in the
navigation stackbar:

NOTE: You must be an AMA Administrator in order to access this section.

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