Page 18 - Act! Marketing Automation User Guide

Introduction to Act! Marketing Automation Act! v21

3. Address Fields – These fields are required and are used for merge tags in your
template footers (merge tags and footers will be explored later in the training)

4. Email Redirect Settings – These three entries will already be filled out for you. DO
NOT EDIT OR DELETE THESE. These are your DNS settings that allow Swiftpage to
track your email, landing page and asset activity. These entries were added by an Act!
Marketing Automation team member upon the creation and setup of your account.
Changing these entries will result in failure to send or track emails and load landing
pages and assets.

Unsubscribe Designer

As previously mentioned, it is a legal requirement to provide an unsubscribe option on all
of your emarketing communications. When your contacts click this option, they will be
redirected to a web page which you can configure the look and feel of.

NOTE: If a contact chooses to unsubscribe, their record in Act! Will be updated to reflect
this, and they will automatically be added to your suppression list. This is to ensure that
you cannot accidentally send them any future emarketing communications.

To access the Unsubscribe Designer, make sure you are still in the Admin section, choose
Unsubscribe Designer from the dropdown list and click Go.

The Unsubscribe Designer has several sections that you can complete:

 The Unsubscribe Header represents what will appear before the unsubscribe
button

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