Page 20 - Act! Marketing Automation User Guide

Introduction to Act! Marketing Automation Act! v21

Suppression List

NOTE: If you are completely new to emarketing and do not have an existing suppression
list, you can skip this section. However, if you have EVER used any form of emarketing
software, you need to import the details of any contacts who unsubscribed into Act!
Marketing Automation.

Any company or individual that has an email marketing policy will inevitably accrue a list of
contacts that have either chosen to unsubscribe from their emails, or who are no longer
using the email address that you have for them on your system. These email addresses
need to be added to your suppression list in Act! Marketing Automation. This is particularly
important as moving to a new email marketing platform does not mean you can discount
any previous unsubscribe notifications.

In order to easily import your suppression list into AMA, you need to have them in an
appropriate file format, in this case a .CSV file. If you have an Excel spreadsheet, you can
save this as a .CSV file simply by going to File > Save As > CSV (Comma Delimited).

NOTE: If you have lists of email addresses that have unsubscribed, email addresses that
have bounced and email addresses that have complained you will need a separate
spreadsheet for each of these three reasons.

The spreadsheet needs to have only one column which will contain all of the email
addresses in your suppression list.

NOTE: The name of the spreadsheet is not relevant. Also, the column header is not needed
as well, though it will make no difference if you do choose to include it as in the screenshot
above.

Once your spreadsheet has been prepared for import, make sure you are still in the Admin
section of Act! Marketing Automation, and choose the option for Suppression Lists –
Email in the dropdown list. Click Go to proceed.

To import your spreadsheet, click the Actions dropdown menu in the top right corner, and
choose the option to Import:

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