Page 24 - Act! Marketing Automation User Guide

Introduction to Act! Marketing Automation Act! v21

Checking Your Knowledge

NOTE: Whenever you make any changes to your Act! Marketing Automation account (for
example, configuring your unsubscribe designer, importing your suppression list, creating
any landing pages, templates, campaigns etc.) these changes will be visible in ALL of your
Act! databases. This is extremely useful as it means that if you have multiple databases,
you do not have to keep separate lists of useful AMA templates or campaigns etc. However,
it does mean you must be very careful when practicing using the program. When following
any of the exercises in this guide, please make sure to remember that any changes you
make will potentially affect any of your future campaigns.

Having completed this lesson, check your knowledge by answering the following questions
or performing the following tasks:

Act! Users
1. Browse to Tools > Manage Users
2. If applicable, add AMA permissions to any of your Act! users that will need to access
this feature.

My Account
1. Have each user log into Growth Suite and browse to Marketing Automation > My
Account.
2. Add in the profile information, and make sure under Email Subscriptions that each
user checks the boxes of items they would like to receive.

Account Configuration
1. As the AMA administrator, go into Admin section, and choose Account Configuration
from the dropdown list, then click Go.
2. Fill in all of your company details here.

Unsubscribe Designer

1. Navigate to the Unsubscribe Designer via the drop down along the top of the Admin
page, then click Go.
2. Customize the header of your page by adding your company logo and a brief message
letting your future recipients know that they are about to unsubscribe.
3. Customize the footer of the page by adding a description of what exactly they will be
unsubscribing from.
4. Save your changes.

Optional: Suppression List

If you have migrated to AMA from another marketing platform, you MUST add in your
suppression list (unsubscribes, bounces etc.) from that platform. Follow the instructions
covered earlier in the lesson.

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