Page 26 - Act! Marketing Automation User Guide

Landing Pages Act! v21

What is a Landing Page in Act! Marketing

Automation?

A Landing Page is an online web form that contacts can use to register their interest in your
business. Once set up, any time a contact completes your web form their contact details
will be automatically sent directly to your Act! database without any further interaction from
yourself. This is an extremely useful feature when it comes to building your customer base
as it will help you to locate and then market to brand new prospects.

NOTE: The contact details will be sent to the Act! database you were using when you
created the Landing Page. It is important to keep track of this when creating your Landing
Pages, perhaps by using the database name as part of the Landing Page name.

Landing Pages are fully customizable in terms of the questions you would like to ask (i.e.
the data that you want to pull directly into Act!) as well as the look of the form itself (i.e. you
can change colors, fonts, add pictures etc.).

Once your Landing Page has been created, you will be provided with an automatically
generated URL. This URL can then be added anywhere you like in order to attract new
prospects. For example, you might choose to add it to your website, you might add it to
your social media accounts, or you might have it open on a laptop at a trade show.

This lesson will look at creating a Landing Page, and show what happens when a contact
completes the created form.

Landing Page Creation

Creating a Template/Skin

Before creating the form that contacts will actually complete, it is best to create a template
or skin that will determine how the landing page actually looks. This allows you to customize
the colors used, add in your own company logo and more. You can then use this skin on
any Landing Pages that you create now or in the future.

To begin, go to the Act! Marketing Automation section, and click the Templates section.

Click the Actions menu in the top right corner, and choose New Template.

Complete the fields that are shown:

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