Page 49 - Act! Marketing Automation User Guide

Act! Marketing Automation Training Guide Landing Pages

To begin configuring these options, make sure you are viewing your Landing Page
workflow, then click on the End step.

In the dropdown list, select Edit End Actions, then click Go.

A pop-up box will immediately appear asking you to Select Condition Type from a
dropdown list. These options allow you to configure exactly what you would like to happen
automatically when a person completes your webform. You are not limited to one action,
you can add in as many as you would like. The actions available are:

 Add to Drip: This allows you to automatically add a contact to any drip marketing
campaigns that you currently have set up. This can be very helpful if you have
created multiple landing pages, and each one places the contact in a different
campaign.

 Add to Event: When creating a drip marketing campaign, it is possible to base
this around a particular event. For example, perhaps you have an exhibition
coming up and you want to inform your customers about this. This option means
that any contact that completes your form will be automatically added to that event,
giving you a very suitable way of signing up interested parties.

 Add to Group: Any contact that completes your webform will be automatically
added into a selected Group in Act!.

 Create Activity: Once the contact has completed your form, they will have an
Activity scheduled with them automatically, perhaps to call them directly to discuss
their needs.

 Create Opportunity: Once the contact has completed your form, they will have
an Opportunity scheduled with them automatically, helping you to manage your
potential sales.

 Notification: This allows you to specify additional email addresses that you’d like
to receive a notification once the form has been completed.

 Remove From Drip: This allows you to automatically remove a contact from one

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