Page 50 - Act! Marketing Automation User Guide

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of your drip marketing campaigns. This could be used if a contact would like to
remove themselves from a specific marketing campaign without unsubscribing
altogether.

 Update Contact field: Once a contact completes your webform, a specified
contact field will be updated with a specified value.

In our example we will choose to Create Activity, so make sure this is selected in the
dropdown. This will then show you various options to complete:

There are four fields available, and these allow you to specify the following:

1. Choose the Act! user you would like to schedule the Activity with.

2. Choose the type of Activity.

3. Define a subject for the Activity.

4. Complete the details of the Activity.

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