Page 88 - Act! Marketing Automation User Guide

Drip Marketing Act! v21

Drip Marketing

Overview

In this lesson, we will build on the previous training by creating an actual Drip Marketing
campaign in order to begin marketing to our contacts. We will look at how to set up a
campaign, how to create and amend a campaign workflow, and see how the automated
nature of the product will save your business a huge amount of time and resources once
your campaigns are set up.

Objectives

After completing this lesson, you will be able to:

 Create your own Drip Marketing campaign
 Change the workflow by adding your own steps to it
 Grasp the importance of the Decision step and how this can be used to automate your
processes

 Understand the various options available when creating your own workflow steps

Please see the video library Drip Marketing which contains information relevant for this section
of the training: http://training-act.com/act/act-lib-ama/?courseId=dripmarketing&

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