Page 91 - Act! Marketing Automation User Guide

Web End User Training Guide Drip Marketing

The following fields should be completed:

 Campaign Name: This is where you will enter a name for the specific Drip
Marketing campaign you are creating. As mentioned earlier, it would be useful to
come up with a specific naming convention for your campaigns to make it easy to
locate them later.

 Smart Tags: Smart Tags are essentially keywords to assist in your searching.
Make sure to hit Return on your keyboard after each keyword that you enter. In
the screenshot above, Summer and 2019 have been added in as separate values.

 Campaign Template: There are several available templates to help you get
started in creating your campaign. Strictly speaking, the option you choose here is
not critical in that you can amend any of the templates completely anyway, but it
will help give you a starting structure for the campaign. The options available are:

o Marketing: This is the most commonly used template and lets you begin
with a basic structure that you can completely configure to your own
needs. This is the template we would recommend using for the majority of

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