Page 96 - Act! Marketing Automation User Guide

Drip Marketing Act! v21

Once you are happy with any changes that you have made, you will need to add a Subject
for your email. This is an important step as your campaign will not be able to be started
without it.

To add a subject, click the Actions menu in the top right corner, and choose Properties.

 Name: This is the name of the step that will appear on your workflow, helping you
to identify at a glance what this specific step is for.

 Subject: This is the subject of the actual email that the contact will receive. It is
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