Page 93 - Act! Marketing Automation User Guide

Web End User Training Guide Drip Marketing

domain you specified when you set up your Act! Marketing Automation account.
You can check this by going to the Admin section of AMA, and choosing Account
Configuration.

 Reply To Address: If a contact were to directly reply to your email, this is the
address those replies will be returned to. Again the domain needs to match the
domain you specified when you set up your Act! Marketing Automation account.

Once you have selected all the options you wish to use, click the Actions menu in the top
right corner and choose Create.

The Drip Marketing Campaign Workflow

If you have chosen a 1 email Marketing campaign, your workflow will look like this:

All campaign workflows must begin with the Start step, and end with the End step.
Anything between those two points are steps that will take place in the course of your
campaign. In this case there is only 1 step, to send an email. So once the email we wish
to send was selected, and this campaign were to be started now, a single email would be
sent to the group specified when we created the campaign, and then the campaign would
end.

This is as simple a campaign as it is possible to have in Act! Marketing Automation, and
there is certainly value in creating a campaign like this. In this section we will look at how
we can go from a single email campaign to a fully automated multi-step campaign instead.

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