Page 97 - Act! Marketing Automation User Guide

Web End User Training Guide Drip Marketing

important to make sure that all of your email steps have an appropriate subject
added when designing your campaigns.

 Pre-Header: This is an optional field to insert text at the very top of your template
before the header. This can be helpful to identify yourself to anyone who might not
download pictures automatically and therefore might not realize who the email is
from.

Once you have entered a Subject, click Update, then in the Actions menu in the top right
corner, choose to Return.

Adding a Decision Step

NOTE: The option to add a decision step is available on the Premier tier of growth Suite
and higher.

Now that we have configured the email that will be sent, we have completed the first bullet
point in our plan, which was to send out a marketing email to our contacts. The next step
we need to add is to have the program itself look at whether or not the contacts have
opened the email once 2 weeks have passed. We do this by adding a Decision step.

To add a new step, go back to your workflow, and once again, click on the Send Email
step.

In the dropdown this time, choose the option Insert action after, then choose Decision in
the Select Action box.

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