Page 90 - Act! Marketing Automation User Guide

Drip Marketing Act! v21

You will then see a list of all of the campaigns you have created. At the top of the page is
a search bar allowing you to easily find any of the campaigns you have created. The second
dropdown allows you to apply a filter of My Team (which will show all of the campaigns
that all of your AMA users have created) or My Campaigns (which will only show the
campaigns you have created yourself).

NOTE: Over time you may end up with a large amount of Drip Marketing campaigns.
Because of this, you should pay close attention to naming conventions so that you can
easily find your campaigns later if needed. Including the year, month or season are good
ideas, as well as a description as to what the campaign will be used for, for example you
could use a naming convention such as “Summer 2019 v22 Prospects”

Creating a Drip Marketing Campaign

To summarize what we have accomplished so far in our training guide, we have:

 Set up our AMA account.

 Created a Landing page to add new prospects into our Act! database.

 Created an email template that we want to send to those prospects.

We are now going to create a campaign that will make use of the template we created, and
will be directed towards those new prospects we got from our Landing Page.

To begin creating a new campaign, click the Actions menu in the top right corner, and
choose New Campaign.

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