Page 4 - PL Handbook 2016
P. 4
WHY
Natural health products make a difference in people’s lives.
VISION
Canada’s most valued natural health products distributor.
MISSION
Purity Life will improve the health of Canadians by delivering an unrivalled
and innovative natural health products portfolio to our customers.
VALUES
Purity Life will provide a rewarding a nd safe workplace for
ouremployees and conduct business based on:
OUR CORE VALUES
C = Collaboration
O = Operational Excellence
M = Mutual Respect
I = Integrity
T = Transparency
BRAND PROMISE
Easy to do business with/Path of least resistance.
CRITICAL SUCCESS FACTORS
1. Customer Service (Customer): Purity Life will deliver unrivalled products
and services to our business partners.
2. Learning and Growth (People): All Purity Life employees and business
partners will be aligned with our value proposition and understand their place in it.
Purity Life will provide a rewarding and safe workplace for our employees.
3. Organizational Capacity (Internal Business Processes): Purity Life will
achieve operational excellence.
4. Financial Strength (Financial): Purity Life will grow the value of the business
while creating sustainable free cash flows.
4 Purity Life Employee Handbook EDITION 2 - 2016
