Page 27 - Executive Board Meeting 14 July 2021
P. 27
JULY 2021 Consumer Education and Communication
2. CONSUMER EDUCATION AND COMMUNICATION
TOTAL
2.1) Marketing Projects
2.2) Marketing Material
2.3) Market Research
2.4) S&T Consumer Education
2.5) CE - Management / Salaries
2.6) SAPPO - AGM
2.7) PORCUS
Consumer education and Communication activities SA PORK QUICKFOOD RECIPE CLUB
TARGET R 5 066 841
R 2 338 290 R 902 190 R 20 952 R 62 857 R 1 458 465 R 146 667 R 137 419
DIFF -62,04%
-93,00%
-11,10% -100,00% -83,20% -38,70% -100,00% -62,70%
reach
4 427 513
SA PORK RADIO CAMPAIGN
JANUARY 2021 - APRIL 2021
SAPPO News (monthly)
971
readers each
SAPPO Weekly Update
931
readers each
RADIO
SAPPO.ORG
3
radio stations
3
languages
E-newsletter Readership
400 - 500
views every week
Porcus digital publication under review
Porcus circulation
porcus
2 800
JANUARY 2021 - APRIL 2021
21 600
views
INTERNATIONAL READERS
United States of America Finland
Germany
Ireland
United Kingdom Thailand
Finland Mozambique Namibia Poland
The Netherlands Austria
engagement
132 053
BUDGBETUDGET
2021 2020
R 12 393 277
R 5 762 793 R 2 223 476 R 51 638 R 154 914 R 3 500 316 R 361 466 R 338 675
video views
334 539 139
sports flighted
7 647 000
adults targeted
7 808
visitors
10 150
sessions
Zimbabwe
France
Spain
Mauritius
United Arab Emirates
MAY 2021
ACTUAL R 1 923 188
R 164 398 R 802 351 - R 10 587 R 894 559 - R 51 293
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