Page 29 - Executive Board Meeting 14 July 2021

CONSUMER EDUCATION
The SA Pork Recipe Book is Selling Well
Following the listing of the SA Pork Recipe book called 100 plus Favourite Pork Recipes in SPAR, Woolworths, Pick ‘n Pay and Checkers stores, the sales have been very encouraging. The book is also heavily promoted on TV on the Home Channel and VIA TV.
A television promo ad about the recipe book and two SA Pork branded squeeze-back animation frames are currently being used on these TV channels and on the digital platforms of Tuis I Home to promote the recipe book. Examples of the TV promo ad and Squeeze-backs are included in this report.
Quickfood Recipe Club Reach Exceeds 7 Million
The SA Pork Quickfood Recipe Club, which is featured on a special hub on the Tuis I Home platform, continues to outperform any industry benchmarks.
A new SA Pork recipe in English and Afrikaans is posted every Friday with an additional new video once or twice a month. A copy of the full report is attached hereto.
Joint Venture Campaigns with Retailers Slowly Coming Back
After the impact of Covid-19 on all in-store activations, a bold, National Pork Carnival is planned by Food Lovers Markets from 21 - 27 June.
Aggressive special prices on a variety of pork cuts will be on offer and will be
promoted on TV, radio and printed advertising material. SAPPO will also support the campaign with in-store activations in the 20 top pork selling retail
outlets. A copy of a recent Food Lovers’ pork ad is attached.
SAPPO and SPAR Pledges Co-Operation in Future Promos
During a visit to the SPAR head office in Pinetown KZN, an agreement was made that both parties will strategize promotional/advertising activities during September 2021, to include SA Pork’s participation on a national basis in SPAR’s biggest planned annual campaign. The nuts and bolts of this joint venture is still being worked out.
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