Page 20 - Ebook Marketing

coverage or price promotions and to let your readers know about forthcoming events and books. If you know that you are going to have social networking as part of your marketing, ask the ebook team to include your social media addresses in your ebook files too.
We offer an optional pre-order service to our ebook authors for Apple iBooks.We can set up an ‘assetless pre-order’ up to a year before the publication date, in order to garner some early sales. This can be an effective sales tool in itself, because any pre-order sales count towards the total number of ebooks sold on the official release date, and count as though the sales took place on that one day. It’s a great opportunity to accumulate sales in the lead-up to the publication date, and to give your ebook a higher ranking from the start.
The more copies of an ebook that are sold on a specific day, the higher its position in the charts, leading to increased discoverability. This means that if you have a successful pre-order period, your ebook will launch at a much higher chart position than it would otherwise have done.
Goodreads
The Goodreads author program is designed to help authors reach their target audience.To get started, you will need to sign up for Goodreads – www.goodreads.com – and search for your ebook. Click the author name, then click ‘Is this you? Let us know’ and request to join the author programme by sending them the information they request. Once they email you confirmation, learn more about what Goodreads can offer.
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