Page 21 - Ebook Marketing

4. Getting editorial reviews and coverage
Reader reviews are highly influential for readers who are looking at what to read next, but for the authoritative review voice, you should also seek editorial reviews and coverage – essentially being featured in newspapers and on online book blogs by book critics and reviewers, as opposed to more casual readers.
Press and blog coverage can be split into two; editorial coverage (a story about you or the book) and a review. Both are highly valid ways to help promote your ebook.
The main thing you’ll need in your emarketing toolkit is a press release. Once you’ve got this, you can draw up a list of media outlets to send information to, in a bid to secure some coverage and increase your ebook sales.
Your Press Release should be a well-designed A4 sheet that can be emailed to press contacts.The release will need to contain your ebook’s title, author name, cover image, synopsis and a ‘hook’ for the press, i.e. why they should cover this ebook or story. Most press coverage is gained because of the backstory of the author or the ebook, rather than about the ebook itself, so try to look at what angles about you or your story would attract media interest.
If you are interviewed about your ebook then make sure you know where it can be bought from and work this into your interview’s answer!
Ebook Marketing