Page 22 - Ebook Marketing

Editorial reviews
Many magazines, newspapers and online book blogs review ebooks – but not all do.Although your ebook may appeal to most readers and to a broad age range, you need to identify its strongest selling points. Focus your marketing on these points and you’ll have better results.There are so many niche publications out there – simply by searching on the Internet for the main topics / themes in your ebook, you should come up with plenty.
Think laterally, and be realistic. The Times is unlikely to review your ebook, so don’t waste your time. Don’t just target the obvious media outlets – there are thousands of specialist publications, blogs, and Twitter users... do some research online first. Send relevant publications an email about your ebook.
Don’t be too pushy or send too much text – a short paragraph or two about the ebook, an excerpt and an overview of the main themes/genre in the ebook will be enough to get their attention. Attach the press release to the email so that they can then download it to see more. Make sure you personalise each email, especially if you’re targeting different types of publications. Do your research beforehand – finding out the editor’s/reviewer’s name will go a long way in making you stand out.
Follow up your initial approach a week later – politely! Don’t be pushy or rude...
journalists have thousands of approaches each week and will only contact you if they want to. If you don’t get any response after your follow-up, assume that it’s a dead-end and concentrate your efforts elsewhere.
Bloggers and book reviews
Book bloggers can be very influential when it comes to recommending ebooks to readers and the best ones have lots of connections. Spend some time on the internet and get a feel for different bloggers and the ebooks they like to review
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