Page 23 - Ebook Marketing

before approaching them.The best approaches are via their blogs or social media or email – but each will usually have a few notes online about what ebooks they review and how to contact them.
Arrange to do guest blog posts on other sites for a bit of extra visibility and promotion.A great way for authors to get their ebooks promoted is to arrange a blog tour. Again, social media is the best way to do this. Connect with bloggers (the smaller and indie ones will generally be the most receptive) and arrange to do an interview/Q&A piece with them. If you can get several arranged (especially all to be posted on the same day) then you will simultaneously broaden your reach. If every blog that you’re posting on has 200 followers and you appear on 10 sites, you’ll reach 2,000 people.The benefit for the bloggers is that they’re being directly associated with an author and getting an ‘exclusive’ piece straight from the author’s mouth, thus improving their own site’s credibility.
Reviewers and bloggers who agree to review the ebook will need to be sent a copy for review – see below to see how this can be done.
Editorial coverage
You are more likely to get editorial coverage in your local newspaper or a niche magazine and it will concentrate more on you as the author rather than the ebook. Journalists are looking or an angle to hook a story on, so the fact that you (for example) wrote the book while trekking to the North Pole, or that your ebooks are based on your personal experiences is more likely to get you coverage. If contacting local papers and media organisations, make sure you revise your press release to make it clear you are a local author.
If you now live, for example, in Slough, but your book was based in Southampton and written while you were the mayor of that town, then it’s always worth contacting the media in Southampton as well. Don’t dismiss other opportunities for
Ebook Marketing