Page 8 - Social Media Marketing

Social Media Marketing Handbook 6
They are made up of 280 characters and can be made up of text, website links and pictures. Twitter is a great place for avid readers to interact with their favourite authors or with fellow readers so it can be an ideal place to be conversational with other Twitter users. Remember to engage and be social!
FACEBOOK
Facebook was one of the first major social networking sites to really take off and its longevity says something about how easy it is for its users to use and promote their business (or book). Unlike Twitter where you have one page, Facebook has two strands – personal and professional. If you were to use Facebook to promote your author brand and book, we would encourage you to set up a Facebook page. This can only be set up if you already have a personal account. A personal account will be just for friends and family; your author page will be attempting to reach a wider audience. Your page will have its own specific link, such as www.facebook.com/username. As with Twitter, ideally your username will be either your author name or book. Anybody with a Facebook account can follow your page by ‘liking’ it. This means they will see updates from your page as and when you update it with posts. People who like your page will only ever see the updates from your page, not your personal account. This means that if you have a pseudonym, your fans will not see your real name. As with Twitter, you will need to post regularly. There is no word limit on Facebook so it’s perfect for the wordier authors. This can also be augmented by photos/videos and links to websites.
INSTAGRAM
A picture is worth a thousand words. Unlike Twitter and Facebook, Instagram focuses on visuals, encouraging its users to share photos and videos instead