Page 9 - Social Media Marketing

7 Social Media Marketing Handbook
of wordy posts. Although you have the option to accompany the image with text, it is the image your followers will see first – which means it is an ideal platform for those with a creative mindset or for those who have less time as Instagram users update less regularly than Twitter or Facebook.
Make no mistake, Instagram is a massive and growing platform crammed with book lovers. If you think you can find an appealing photo or video to post every week, it might be where you connect with future fans. Most photos share a behind-the-scenes glimpse into an author’s life, therefore making it a potentially more personal platform. People want to know what you’re reading, what bookshops you might be going into, what inspires you, your writing practices etc. Social media is all about being social, so in that sense, this is a quick method of inviting conversation and connecting on a personal level with fans.
Similar to the other two platforms, you will have a profile or page with a username. This page will showcase all of the photos you have shared and it is only when someone clicks on them that they see the accompanying text.