Page 3 - Lisle 18 Set Up Packet

Tips On

Exhibiting

…

Keep in mind that, you have a few seconds to make an impression on every attendee as they
approach your booth. Use this time wisely to slow them down and initiate a discussion. You stand a
better chance of “connecting” if you engage them and discuss their needs.

STAND UP AND BE RECOGNIZED: Always remember to stand up and greet attendees. We strongly
recommend a folding director’s chair (stool height) or a stool to raise you to eye level, placed at front
of booth. Show consumers that you want their business. If you sit back expecting them to come to
you, you’ll appear disinterested and you’re efforts will NOT be productive (no leads).

Experiment with different opening lines and gauge which are most effective. Some basic
examples are: “Are you planning on doing any (your service) this spring?” For a product, “Would you
like to see how this works?”

Be sure your booth clearly displays your company name, the products and services you provide
and any show specials or discounts you’re offering. Motion and “eye catching” displays attract
attention. Use interactive displays to involve and engage attendees.
Signs and product samples, where applicable, will do the most to represent your company.

Use leads slips

All shows have slow times. Those who continue to greet attendees are always the most productive
exhibitors. Those who don’t, miss valuable opportunities. It’s up to you.

The Home Shows, Inc. - Producer
P O Box 808 Oswego, IL 60543
PHN 630-385-4000 FAX 630-385-4006 Show Mobile Phone: 630-863-3659
Web: www.ChicagoHomeShow.net E: Info@ChicagoHomeShow.net