Page 5 - Lisle 18 Set Up Packet

Lead Slips Name ______________________________________________________________
Add________________________________________________________________

City ______________________________ St _________ Zip __________________
Hm (_____) ______-___________ Bs (_____) ______-__________ X__________
You'll want to use this sample lead
slip while exhibiting at THE HOME E-mail (optional)_________________________________________
SHOWS®. Literature given: Y / N Purchase time: NOW 6 mo 12 mo A B C

Interest in: (products or services and comments):
You may want to fold over and
photocopy the ‘slip’ portion of this ___________________________________________________________________
form or, have your printer reproduce ___________________________________________________________________
3" x 5" slips and pad them. Lead slips
are a crucial link in the sales process. ___________________________________________________________________
They'll help you concentrate your ___________________________________________________________________
efforts on the best prospects after the OVER
show.

"A - B - C" is a rating code. "A" is a THE HOME SHOW® Dt _______/________/________
hot lead in the process of making a Name ______________________________________________________________
buying decision and requires an
immediate appointment. Add________________________________________________________________
City ______________________________ St _________ Zip __________________
"B" is warm lead -- someone who is
planning a purchase within three to six Hm (_____) ______-___________ Bs (_____) ______-__________ X__________
months. You'll want to follow-up by E-mail (optional)_________________________________________
phone to re-introduce your company Literature given: Y / N Purchase time: NOW 6 mo 12 mo A B C
(after "A" leads have been contacted).
Double check these attendees to be Interest in: (products or services and comments):
sure they're not hot leads. Thereafter, ___________________________________________________________________
follow-up by mail, sending a letter of
thanks for their interest, brochures, ___________________________________________________________________
reminders, specials, and so forth. ___________________________________________________________________

"C" is a cool lead, typically gathering ___________________________________________________________________ OVER
literature with no intention to buy
within three to six months. Schedule
a follow-up call after "A" and "B" leads THE HOME SHOW® Dt _______/________/________
just to verify they are future Name ______________________________________________________________

buyers. Add________________________________________________________________
Mail thereafter and call again when City ______________________________ St _________ Zip __________________
they're ready. Hm (_____) ______-___________ Bs (_____) ______-__________ X__________

Also, ask "B" and "C" leads if they E-mail (optional)_________________________________________
wish to be removed from your mailing Literature given: Y / N Purchase time: NOW 6 mo 12 mo A B C
list. It will save you from wasting
valuable effort. Interest in: (products or services and comments):
___________________________________________________________________
THE HOME SHOW®
Chicago Home Shows ___________________________________________________________________
PRODUCER ___________________________________________________________________
PHN 630-385-4000 ___________________________________________________________________
FAX 630-385-4006 OVER

THE HOME SHOW®Dt _______/________/________