Page 177 - SOBHA REALTY PR REPORT - NOVEMBER 2024

11/12/24, 10:18 AM Sobha Realty, WebEngage join forces to boost personalised buyer experiences - Arabian Business: Latest News on the Middle E…
Integrating WebEngage’s cutting-edge Customer Data Platform (CDP) and AI-powered
automated tool, Sobha Realty will enhance buyer engagement by providing hyper-

personalised experiences.

The new-age tech platform will also enable Sobha to gain deeper insights into customer
behaviour, enabling the creation of personalised campaigns across email, social media,

web, and mobile.

Hetarth Patel, VP – Growth Markets (MEA, Americas, APAC), WebEngage, said by partnering
with the company, Sobha has blazed a new trail in the industry, underscoring the

importance of AI and automation in customer engagement.

“We will ensure that Sobha continues its remarkable legacy in the region by helping
personalise its communications, empower its community of existing customers and

potential buyers, and solidify its leadership in the market,” he said.

Increased focus on customer-centricity and user experience by leading developers such as
Sobha reflects a broader trend in the UAE real estate industry.

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