Page 181 - SOBHA REALTY PR REPORT - NOVEMBER 2024

Sobha Realty, WebEngage partner to improve

customer engagement

Shantelle Nagarajan
Through this partnership with WebEngage, Sobha Realty hopes to improve its customer
engagement and build a stronger community around its brand.

Sobha Realty partners with WebEngage to improve customer engagement.

Sobha Realty, a leading name in luxury real estate across the Middle East and India, has taken a
pioneering step in customer engagement, announcing a partnership with marketing automation
firm WebEngage.

Together, the two companies aim to bring a new level of personalisation to the real estate market,
leveraging artificial intelligence and data analytics to reshape how buyers experience the Sobha
brand.

As a company synonymous with its ethos of the ‘Art of the Detail,’ Sobha Realty aims to leverage
WebEngage’s Customer Data Platform (CDP) and AI-powered automated tools to enhance buyer
engagement by providing hyper-personalised experiences.

https://campaignme.com/sobha-realty-webengage-partner-to-improve-customer-engagement/