Page 185 - SOBHA REALTY PR REPORT - NOVEMBER 2024

11/7/24, 11:09 AM Redefining customer engagement with AI: WebEngage |Partners with Sobha Realty

Increased focus on customer-centricity and user experience from a leading developer reflects a broader trend in the UAE
real estate industry. Dubai is among the most sought-after destinations for real estate investors globally due to its high-trust
ecosystem and offerings that do not compromise on quality, amenities, and lifestyle. Sobha Realty embodies those
characteristics, as evidenced by a good proportion of its customers buying properties “sight unseen” - a practice where
investors purchase without a physical, in-person tour of the property, mostly due to the reputation of the developer and the
market.

“As a publicly traded multinational company with decades of architectural excellence, Sobha Realty is synonymous with
best practices in the real estate industry. By partnering with WebEngage, Sobha has blazed a new trail in the industry,
underscoring the importance of AI and automation in customer engagement. We will ensure that Sobha continue its
remarkable legacy in the region by helping personalize its communications, empower its community of existing customers
and potential buyers, and solidify its leadership in the market,” noted Hetarth Patel, VP - Growth Markets (MEA, Americas,
APAC), WebEngage.

Over 800 clients across retail, education, finance, food & beverages, media & publications, real estate, and healthcare,
among other sectors globally, swear by WebEngage’s ability to drive remarkable outcomes in customer experiences,
retention, and ROI.

About WebEngage

WebEngage helps consumer brands engage and retain their customers towards higher lifetime value and marketing ROI.
The product stack includes a robust customer data and analytics platform - unifying data across silos, the best-in-class
engagement layer with a multi-channel journey builder and a personalization engine that helps boost conversion for all
channels including the web and mobile apps.

Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the platform, WebEngage is
used by 800+ brands across India, the Middle East Africa, Latin America and South East Asian markets. The roster
across E-Commerce & Travel, Edtech, BFSI & Fintech industries includes brands like Sony World, Unilever, IKEA,
MakeMyTrip, Jarir’s Imtiaz Al Arabia , DU Telecom, Zakat Tax & Customs Authority Saudi Arabia, Al Faisaliah Group, Airtel,
Valu, Halan, Midas Furniture, Platinumlist, Nice, Wego, MZAD Qatar, Abdul Latif Jameel group, Jazeera Paints, Walmart,
Myntra, Unacademy, Pepperfry, GoIbibo, Adani One, PFI Mega Life, PasarPolis, Groww, Acko, Blackberrys among others.

To learn more about the WebEngage, please click: https://webengage.com/

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