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11/7/24, 11:09 AM Redefining Customer Engagement with AI: WebEngage Partners with Sobha Realty - Biz Today

Redefining Customer Engagement with

AI: WebEngage Partners with Sobha

Realty

Posted on November 6, 2024 UTC 0
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DUBAI: In an industry-first move, Sobha Realty, a leading developer of luxury real estate across
the Middle East and India, has joined forces with WebEngage, an industry leader in marketing
automation, to revolutionize customer engagement through AI and data-driven insights. This

collaboration will empower Sobha Realty to deliver personalized communication and enhanced
experiences to buyers, cementing its reputation for innovation and customer-centricity.

As a company synonymous with its ethos of the ‘Art of the Detail,’ Sobha Realty continuously
pushes the boundaries of digitalization in the real estate sector. Integrating WebEngage’s

cutting-edge Customer Data Platform (CDP) and AI-powered automated tool, Sobha Realty will
enhance buyer engagement by providing hyper-personalized experiences.

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