Page 193 - SOBHA REALTY PR REPORT - NOVEMBER 2024

11/7/24, 11:15 AM Redefining Customer Engagement with AI: WebEngage Partners with Sobha Realty - Middle East Business News and Information …
Platform (CDP) and AI-powered automated tool, Sobha Realty will enhance buyer engagement by providing
hyper-personalized experiences.

Through WebEngage’s AI and CDP-powered platform, Sobha will gain deeper insights into customer behavior,

enabling the creation of personalized campaigns across email, social media, web, and mobile. This data-driven
approach will allow buyers to stay up to date with relevant project information, while nurturing strong,
informed connections with Sobha Realty’s communities.

Increased focus on customer-centricity and user experience from a leading developer reflects a broader trend
in the UAE real estate industry. Dubai is among the most sought-after destinations for real estate investors
globally due to its high-trust ecosystem and offerings that do not compromise on quality, amenities, and

lifestyle. Sobha Realty embodies those characteristics, as evidenced by a good proportion of its customers
buying properties “sight unseen” – a practice where investors purchase without a physical, in-person tour of

the property, mostly due to the reputation of the developer and the market.

“As a publicly traded multinational company with decades of architectural excellence, Sobha Realty is
synonymous with best practices in the real estate industry. By partnering with WebEngage, Sobha has blazed a

new trail in the industry, underscoring the importance of AI and automation in customer engagement. We will
ensure that Sobha continue its remarkable legacy in the region by helping personalize its communications,
empower its community of existing customers and potential buyers, and solidify its leadership in the

market,” noted Hetarth Patel, VP – Growth Markets (MEA, Americas, APAC), WebEngage.

Over 800 clients across retail, education, finance, food & beverages, media & publications, real estate, and
healthcare, among other sectors globally, swear by WebEngage’s ability to drive remarkable outcomes in
customer experiences, retention, and ROI.

About WebEngage

WebEngage helps consumer brands engage and retain their customers towards higher lifetime value and
marketing ROI. The product stack includes a robust customer data and analytics platform – unifying data

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