Page 189 - SOBHA REALTY PR REPORT - NOVEMBER 2024

11/7/24, 11:09 AM Redefining Customer Engagement with AI: WebEngage Partners with Sobha Realty - Biz Today
Through WebEngage’s AI and CDP-powered platform, Sobha will gain deeper insights into
customer behavior, enabling the creation of personalized campaigns across email, social media,

web, and mobile. This data-driven approach will allow buyers to stay up to date with relevant
project information, while nurturing strong, informed connections with Sobha Realty’s

communities.

Increased focus on customer-centricity and user experience from a leading developer reflects a

broader trend in the UAE real estate industry. Dubai is among the most sought-after
destinations for real estate investors globally due to its high-trust ecosystem and offerings that

do not compromise on quality, amenities, and lifestyle. Sobha Realty embodies those
characteristics, as evidenced by a good proportion of its customers buying properties “sight
unseen” – a practice where investors purchase without a physical, in-person tour of the

property, mostly due to the reputation of the developer and the market.

“As a publicly traded multinational company with decades of architectural excellence, Sobha
Realty is synonymous with best practices in the real estate industry. By partnering with

WebEngage, Sobha has blazed a new trail in the industry, underscoring the importance of AI
and automation in customer engagement. We will ensure that Sobha continue its remarkable
legacy in the region by helping personalize its communications, empower its community of

existing customers and potential buyers, and solidify its leadership in the market,” noted
Hetarth Patel, VP – Growth Markets (MEA, Americas, APAC), WebEngage.

Over 800 clients across retail, education, finance, food & beverages, media & publications, real

estate, and healthcare, among other sectors globally, swear by WebEngage’s ability to drive
remarkable outcomes in customer experiences, retention, and ROI.

rafiq@biztoday.news

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