Page 184 - SOBHA REALTY PR REPORT - NOVEMBER 2024

11/7/24, 11:09 AM Redefining customer engagement with AI: WebEngage |Partners with Sobha Realty

Hetarth Patel, VP - Growth Markets (MEA, Americas, APAC), WebEngage . Image Courtesy: WebEngage
MEDIA
Redefining customer engagement with AI: WebEngage

|Partners with Sobha Realty

This collaboration will empower Sobha Realty to deliver personalized communication and enhanced
experiences to buyers,

Press Release

November 6, 2024

Dubai, UAE: In an industry-first move, Sobha Realty, a leading developer of luxury real estate across the Middle East and
India, has joined forces with WebEngage, an industry leader in marketing automation, to revolutionize customer
engagement through AI and data-driven insights. This collaboration will empower Sobha Realty to deliver personalized
communication and enhanced experiences to buyers, cementing its reputation for innovation and customer-centricity.

As a company synonymous with its ethos of the ‘Art of the Detail,’ Sobha Realty continuously pushes the boundaries of
digitalization in the real estate sector. Integrating WebEngage’s cutting-edge Customer Data Platform (CDP) and AI-
powered automated tool, Sobha Realty will enhance buyer engagement by providing hyper-personalized experiences.

Through WebEngage’s AI and CDP-powered platform, Sobha will gain deeper insights into customer behavior, enabling the
creation of personalized campaigns across email, social media, web, and mobile. This data-driven approach will allow
buyers to stay up to date with relevant project information, while nurturing strong, informed connections with Sobha Realty’s
communities.

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