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11/7/24, 11:09 AM                   Redefining customer engagement with AI: WebEngage |Partners with Sobha Realty


































        Hetarth Patel, VP - Growth Markets (MEA, Americas, APAC), WebEngage . Image Courtesy: WebEngage
        MEDIA
        Redefining customer engagement with AI: WebEngage

        |Partners with Sobha Realty

        This collaboration will empower Sobha Realty to deliver personalized communication and enhanced
        experiences to buyers,

        Press Release


        November 6, 2024






        Dubai, UAE: In an industry-first move, Sobha Realty, a leading developer of luxury real estate across the Middle East and
        India, has joined forces with WebEngage, an industry leader in marketing automation, to revolutionize customer
        engagement through AI and data-driven insights. This collaboration will empower Sobha Realty to deliver personalized
        communication and enhanced experiences to buyers, cementing its reputation for innovation and customer-centricity.

        As a company synonymous with its ethos of the ‘Art of the Detail,’ Sobha Realty continuously pushes the boundaries of
        digitalization in the real estate sector. Integrating WebEngage’s cutting-edge Customer Data Platform (CDP) and AI-
        powered automated tool, Sobha Realty will enhance buyer engagement by providing hyper-personalized experiences.


        Through WebEngage’s AI and CDP-powered platform, Sobha will gain deeper insights into customer behavior, enabling the
        creation of personalized campaigns across email, social media, web, and mobile. This data-driven approach will allow
        buyers to stay up to date with relevant project information, while nurturing strong, informed connections with Sobha Realty’s
        communities.


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