Page 179 - SOBHA REALTY PR REPORT - NOVEMBER 2024

11/8/24, 3:25 PM WebEngage partners with Sobha Realty | Gn Focus – Gulf News
driven insights. This collaboration will empower Sobha Realty to deliver personalized

communication and enhanced experiences to buyers, cementing its reputation for

innovation and customer-centricity.
As a company synonymous with its ethos of the Art of the Detail, Sobha Realty

continuously pushes the boundaries of digitalisation in the real estate sector.

Integrating WebEngage’s cutting-edge Customer Data Platform (CDP) and AI-powered

automated tool, Sobha Realty will enhance buyer engagement by providing hyper-

personalised experiences.

Through WebEngage’s AI and CDP-powered platform, Sobha will gain deeper insights

into customer behavior, enabling the creation of personalised campaigns across email,
social media, web, and mobile. This data-driven approach will allow buyers to stay up to

date with relevant project information, while nurturing strong, informed connections

with Sobha Realty’s communities.

Increased focus on customer-centricity and user experience from a leading developer

reflects a broader trend in the UAE real estate industry. Dubai is among the most

sought-after destinations for real estate investors globally due to its high-trust

ecosystem and offerings that do not compromise on quality, amenities, and lifestyle.
Sobha Realty embodies those characteristics, as evidenced by a good proportion of its

customers buying properties “sight unseen” - a practice where investors purchase

without a physical, in-person tour of the property, mostly due to the reputation of the

developer and the market.

“As a publicly traded multinational company with decades of architectural excellence,

Sobha Realty is synonymous with best practices in the real estate industry. By

partnering with WebEngage, Sobha has blazed a new trail in the industry, underscoring
the importance of AI and automation in customer engagement. We will ensure that

Sobha continue its remarkable legacy in the region by helping personalize its

communications, empower its community of existing customers and potential buyers,

and solidify its leadership in the market,” notes Hetarth Patel, VP - Growth Markets
(MEA, Americas, APAC), WebEngage.

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