Page 182 - SOBHA REALTY PR REPORT - NOVEMBER 2024

The tools hope to provide the real estate brands with deeper insights into customer behavior. The
data-driven approach aims to create personalised campaigns across email, social media, web and
mobile. This strategy hopes to allow buyers to stay up-to-date with relevant project information,
therefore fostering a sense of community with Sobha Realty.

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“By partnering with WebEngage, Sobha has blazed a new trail in the industry, underscoring the
importance of AI and automation in customer engagement. We will ensure that Sobha continues its
remarkable legacy in the region by helping personalize its communications, empowering its
community of existing customers and potential buyers, and solidifying its leadership in the market,”
said Hetarth Patel, VP – Growth Markets (MEA, Americas, APAC), WebEngage.

Hetarth Patel, VP – Growth Markets (MEA, Americas, APAC), WebEngage.

According to WebEngage, the increased focus on customer-centricity and user experience from
leading developers reflects a broader trend in the UAE’s real estate industry. Dubai is among the
most sought-after destinations for real estate investors globally due to its high-trust ecosystem and
offerings that do not compromise on quality, amenities, and lifestyle.

Sobha Realty strives to embody these characteristics, as evidenced by a good proportion of its
customers buying properties ‘sight unseen’ – a practice where investors purchase without a

https://campaignme.com/sobha-realty-webengage-partner-to-improve-customer-engagement/