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11/7/24, 11:09 AM Sobha Realty, WebEngage partner to Transform Real Estate Customer Engagement with AI and Automation - Edge Middle East
Sobha Realty, WebEngage partner to Transform R

Estate Customer Engagement with AI and Automa

This partnership signals an era of AI-powered engagement in real estate, setting a new benchmark for the industry.

By Anita Joseph
November 7, 2024

Sobha Realty, a luxury real estate developer across the Middle East and India, has announced a
groundbreaking partnership with WebEngage, a global leader in marketing automation and
customer engagement solutions. This strategic alliance marks a significant step towards
redefining customer engagement in the real estate sector through advanced AI technology and
data-driven insights.

Sobha Realty, renowned for its commitment to the “Art of the Detail,” has consistently led the
way in integrating cutting-edge digital technologies in the real estate industry. By leveraging
WebEngage’s powerful Customer Data Platform (CDP) and AI-driven marketing automation
tools, Sobha Realty is poised to deliver even more personalized, seamless experiences to its
clients and potential buyers.

With WebEngage’s platform, Sobha will gain deeper insights into customer behavior, enabling
the creation of hyper-targeted campaigns across email, social media, web, and mobile channels.
This data-first approach will allow Sobha to keep customers informed with relevant project
updates while nurturing long-term relationships with its growing community of buyers.

The integration of AI and automation represents a growing trend in the UAE’s real estate
market, where customer-centricity and seamless user experiences are paramount. Dubai, a
global hub for real estate investment, continues to attract discerning buyers due to its high-trust
ecosystem and world-class amenities. Many of Sobha’s customers, driven by the developer’s
stellar reputation, often purchase properties “sight unseen,” underscoring the company’s strong
brand loyalty and trust.

“We are thrilled to partner with WebEngage in this industry-first collaboration. By
incorporating AI-powered solutions, we are enhancing our customer engagement strategies,
offering personalized communication, and further solidifying our position as a market leader,”
said Hetarth Patel, VP – Growth Markets (MEA, Americas, APAC), WebEngage. “This
partnership will help Sobha Realty continue its legacy of excellence, empowering both existing
customers and potential buyers through tailored experiences that foster trust and long-lasting
relationships.”

With over 800 clients across industries such as retail, education, finance, food & beverage,
healthcare, and real estate, WebEngage has a proven track record in driving customer retention,

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