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3/27/25, 10:53 AM Bridgestone launches ‘LAP OF LOVE’ campaign to redefine child safety in cars in UAE, KSA, Egypt and Morocco – The Fashion …
Bridgestone launches ‘LAP OF LOVE’ campaign to

redefine child safety in cars in UAE, KSA, Egypt and

Morocco

BY ADMIN · MARCH 26, 2025

26 March 2025: Bridgestone EMEA, a global leader in tyres and sustainable
th
mobility solutions, launched the ‘LAP OF LOVE’ campaign in association with
the Roads and Transport Authority (RTA) across the UAE and it is also being
rolled out in Saudi Arabia, Egypt, and Morocco. The campaign marks an
exceptional milestone in Bridgestone’s ongoing commitment to enhancing
road safety across the region, especially for children.

Bridgestone’s LAP OF LOVE campaign seeks to transform how parents
approach child safety in vehicles by challenging the conventional notion that a
mother’s lap provides maximum protection.

In a world where road safety protocols are often misunderstood, this
campaign highlights the importance of proper car seat installation, positioning
and seatbelt adjustments. The initiative addresses the potential dangers of
placing children on laps rather than in properly secured car seats,
encouraging parents to adopt safer practices.

Through the launch of the campaign video, Bridgestone aims to foster
stronger relationships with parents and families across the community. The
video acknowledges parents’ commitment to their children’s well-being,
offering valuable insights on safety protocols and practical advice that can
help create a safer and more informed environment.

Jacques Fourie, President of the AME Core Tire Business at
Bridgestone, said: “Our ‘LAP OF LOVE’ campaign is not just about raising
awareness, but about redefining the way we think about child safety in
vehicles. While a parent’s love is unconditional, it’s crucial that safety
measures—like using the proper car seat—are followed to ensure a child’s
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