Page 145 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

3/27/25, 10:53 AM Bridgestone launches ‘LAP OF LOVE’ campaign to redefine child safety in cars in UAE, KSA, Egypt and Morocco – The Fashion …
protection. This campaign challenges parents to look beyond the obvious and
take the necessary steps to provide the highest level of safety for their
children on the road. Because what really matters to us as an organisation is
not just getting you down the road but getting future generations down one
too. By emphasising these important safety protocols, we aim to make a
lasting impact on road safety, aligning with our broader commitment to
enhancing the well-being of future generations through sustainable and
responsible practices.”

This initiative focuses on emotional awareness and practical implementation,
empowering parents with specific guidelines for proper car seat usage. The
safety guidelines offer various advice for parents to follow to protect their
children. This includes – maintaining untwisted harness straps to prevent
injury during accidents, ensuring only one finger’s width between the harness
and the child’s chest for a comfortable fit, and eliminating all slack while
securing a car seat with vehicle seatbelts. Additionally, the guidelines also
encompass securing the child with their back and bottom flat against the seat
surface, aligning harness straps precisely at shoulder level, not above or
below and verifying compliance with all height requirements for both car seats
and seatbelts.

The campaign seamlessly aligns with Bridgestone’s E8 Commitment,
particularly emphasising emotional and empowerment aspects. By promoting
proper car seat installation and adjustment practices, the initiative directly
contributes to child and family safety while reinforcing community connections
and broader goals to enhance the community’s well-being.

Through the ‘LAP OF LOVE’ campaign, Bridgestone continues to raise
awareness of child safety while supporting parents to make informed
decisions and reinforcing their connections within the community. By
providing educational resources and practical insights, this comprehensive
campaign underscores Bridgestone’s unwavering commitment to road safety
and contributes to attaining its futuristic goal where both children and adults
can travel with peace of mind.

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