Page 147 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

3/27/25, 10:53 AM Latest News
commitment to enhancing the well-being of future generations through sustainable and responsible practices.”

This initiative focuses on emotional awareness and practical implementation, empowering parents with specific guidelines for proper car seat usage. The
safety guidelines offer various advice for parents to follow to protect their children. This includes – maintaining untwisted harness straps to prevent injury
during accidents, ensuring only one finger’s width between the harness and the child’s chest for a comfortable fit, and eliminating all slack while securing a
car seat with vehicle seatbelts. Additionally, the guidelines also encompass securing the child with their back and bottom flat against the seat surface,
aligning harness straps precisely at shoulder level, not above or below and verifying compliance with all height requirements for both car seats and seatbelts.

The campaign seamlessly aligns with Bridgestone’s E8 Commitment, particularly emphasising emotional and empowerment aspects. By promoting proper
car seat installation and adjustment practices, the initiative directly contributes to child and family safety while reinforcing community connections and
broader goals to enhance the community’s well-being.

Through the ‘LAP OF LOVE’ campaign, Bridgestone continues to raise awareness of child safety while supporting parents to make informed decisions and
reinforcing their connections within the community. By providing educational resources and practical insights, this comprehensive campaign underscores
Bridgestone’s unwavering commitment to road safety and contributes to attaining its futuristic goal where both children and adults can travel with peace of
mind.

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