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3/27/25, 10:53 AM Bridgestone Launches 'LAP OF LOVE' Campaign To Redefine Child Safety In Cars In UAE, KSA, Egypt And Morocco
Thursday 27 March 2025 06:52 GMT ﻲﺑرﻋ
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Bridgestone Launches 'LAP OF LOVE'
Campaign To Redefine Child Safety In Cars In
UAE, KSA, Egypt And Morocco
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2025-03-26 08:09:02
(MENAFN- Mid-East Info) Bridgestone EMEA, a global leader in tyres and sustainable
mobility solutions, launched the 'LAP OF LOVE' campaign in association with the Roads
and Transport Authority (RTA) across the UAE and it is also being rolled out in Saudi
Arabia, Egypt, and Morocco. The campaign marks an exceptional milestone in
Bridgestone's ongoing commitment to enhancing road safety across the region, especially
for children.
Bridgestone's LAP OF LOVE campaign seeks to transform how parents approach child
safety in vehicles by challenging the conventional notion that a mother's lap provides
maximum protection.
In a world where road safety protocols are often misunderstood, this campaign highlights
the importance of proper car seat installation, positioning and seatbelt adjustments. The
initiative addresses the potential dangers of placing children on laps rather than in
https://menafn.com/1109359020/Bridgestone-Launches-LAP-OF-LOVE-Campaign-To-Redefine-Child-Safety-In-Cars-In-UAE-KSA-Egypt-And-Morocco 1/2
