Page 12 - Submission - David Harper
P. 12
Private Treaty
The Ray White Know How will help you
find the right balance
When selling by private treaty your property is submitted to
the market with a set price. If your price is too high buyers will
be reluctant to make offers as they feel they have no chance
or will be wasting their time. The danger of overpricing is that
your property takes longer to sell and runs the risk of going
stale in the market. The longer a property stays on the market
the less likely chance of acheiving the Premium Price.
If you price is too low you run the risk of underselling. So
pricing correctly taking into account comparable sales is
most important.
Marketing with a price:
> Buyers usually spend 10-15% more than they
intend, therefore we don’t want to lose them
before they view the home
> Many owners put 10-15% on top to avoid
‘underselling’ however this can hinder enquiries
> Overcoming the gap of 20-30% between the
advertised price and the likely buyers’ price,
needs the skill of our agents
> Price the property too high and we can miss
the best buyers
> Price the property too low and the premium
price is lost
> Traditionally longer days on market if not
correctly priced
Selling at auction
Absence of price Auctions are highly focussed marketing A definite unconditional sale is
reduces the risk campaigns designed to expose your made under the hammer, assuming
property to the maximum number of
the reserve price is reached
of it being rejected buyers, maximise your sale price and A set date of sale encourages potential
minimise the number of days your
buyers to act quickly
on price property is on the market. The auctioneer is a professional
Your property is put up for sale on a negotiator, that undergoes extensive
specified date and this is preceded by training, backed by a brand with over
a high impact marketing campaign and 110 years of experience
selected ‘open days’ all of which indicate You have the right to set the reserve
your commitment to selling. price, below which the auctioneer is
Auctions are a well-established and not permitted to sell, this gives you
proven practice for selling real estate greater control
Potential buyers are in one place By running an extensive marketing
at one time with a strong desire to campaign, you have more opportunity
purchase on the day to achieve the best possible sale price
in the market
Competitive bidding means there is
no price barrier
