Page 13 - Submission - David Harper

Selling at auction
Absence of price Auctions are highly focussed marketing
reduces the risk campaigns designed to expose your
property to the maximum number of
of it being rejected buyers, maximise your sale price and
minimise the number of days your
on price property is on the market.
Your property is put up for sale on a
specified date and this is preceded by
a high impact marketing campaign and
selected ‘open days’ all of which indicate
your commitment to selling.
„ Auctions are a well-established and
proven practice for selling real estate greater control
„ Potential buyers are in one place
at one time with a strong desire to
purchase on the day
„ Competitive bidding means there is
no price barrier
„ A definite unconditional sale is
made under the hammer, assuming
the reserve price is reached
„ A set date of sale encourages potential
buyers to act quickly
„ The auctioneer is a professional
negotiator, that undergoes extensive
training, backed by a brand with over
110 years of experience
„ You have the right to set the reserve
price, below which the auctioneer is
not permitted to sell, this gives you
„ By running an extensive marketing
campaign, you have more opportunity
to achieve the best possible sale price
in the market