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                  PART SIX
              384
                  Microeconomics of Product Markets
                 Figure 20.2b is plotted halfway between the units of labor,   diminishing, and negative marginal product (returns) are
                 since it applies to the addition of each labor unit.)  shown in Figure 20.2b. (Key Question 4)
                     Note first in Figure 20.2a that total product, TP, goes
                 through three phases: It rises initially at an increasing rate;
                 then it increases, but at a diminishing rate; finally, after   Short-Run Production Costs
                 reaching a maximum, it declines.                    Production information such as that provided in Table
                     Geometrically, marginal product—shown by the MP   20.1 and Figure 20.2a and 20.2b must be coupled with re-
                 curve in Figure 20.2b—is the slope of the total-product   source prices to determine the total and per-unit costs of
                 curve. Marginal product measures the change in total   producing various levels of output. We know that in the
                 product associated with each succeeding unit of labor.   short run some resources, those associated with the firm’s
                 Thus, the three phases of total product are also reflected   plant, are fixed. Other resources, however, are variable. So
                 in marginal product. Where total product is increasing at   short-run costs are either fixed or variable.
                 an increasing rate, marginal product is rising. Here, extra
                 units of labor are adding larger and larger amounts to total   Fixed, Variable, and Total Costs
                 product. Similarly, where total product is increasing but at   Let’s see what distinguishes fixed costs, variable costs, and
                 a decreasing rate, marginal product is positive but falling.   total costs from one another.
                 Each additional unit of labor adds less to total product
                 than did the previous unit. When total product is at a   Fixed Costs  Fixed costs are those costs that in total
                 maximum, marginal product is zero. When total product   do not vary with changes in output. Fixed costs are associ-
                 declines, marginal product becomes negative.        ated with the very existence of a firm’s plant and therefore
                     Average product, AP (Figure 20.2b), displays the same   must be paid even if its output is zero. Such costs as rental
                 tendencies as marginal product. It increases, reaches a   payments, interest on a firm’s debts, a portion of deprecia-
                 maximum, and then decreases as more and more units of   tion on equipment and buildings, and insurance premiums
                 labor are added to the fixed plant. But note the relationship   are generally fixed costs; they do not increase even if a
                 between marginal product and average product: Where   firm produces more. In column 2 of Table 20.2 we assume
                 marginal product exceeds average product, average prod-  that the firm’s total fixed cost is $100. By definition, this
                 uct rises. And where marginal product is less than average   fixed cost is incurred at all levels of output, including zero.
                 product, average product declines. It follows that marginal   The firm cannot avoid paying fixed costs in the short run.
                 product intersects average product where average product
                 is at a maximum.                                    Variable Costs  Variable costs are those costs that
                     This relationship is a mathematical necessity. If you   change with the level of output. They include payments for
                 add a larger number to a total than the current average of   materials, fuel, power, transportation services, most labor,
                 that total, the average must rise. And if you add a smaller   and similar variable resources. In column 3 of Table 20.2
                 number to a total than the current average of that total,   we find that the total of variable costs changes directly with
                 the average must fall. You raise your average examination   output. But note that the increases in variable cost associ-
                 grade only when your score on an additional (marginal)   ated with succeeding 1-unit increases in output are not
                 examination is greater than the average of all your past   equal. As production begins, variable cost will for a time
                 scores. You lower your average when your grade on an ad-  increase by a decreasing amount; this is true through the
                 ditional exam is below your current average. In our pro-  fourth unit of output in Table 20.2. Beyond the fourth unit,
                 duction example, when the amount an extra worker adds   however, variable cost rises by increasing amounts for suc-
                 to total product exceeds the average product of all workers   ceeding units of output.
                 currently employed, average product will rise. Conversely,      The reason lies in the shape of the marginal-product
                 when an extra worker adds to total product an amount that   curve. At first, as in Figure 20.2b, marginal product is in-
                              is less than the current average product,   creasing, so smaller and smaller increases in the amounts
                              then average product will decrease.    of variable resources are needed to produce successive
                                  The law of diminishing returns is   units of output. Hence the variable cost of successive units
                              embodied in the shapes of all three curves.   of output decreases. But when, as diminishing returns are
                              But, as our definition of the law of dimin-  encountered, marginal product begins to decline, larger
                     O 20.2   ishing returns indicates, economists are   and larger additional amounts of variable resources are
                              most concerned with its effects on marginal   needed to produce successive units of output. Total vari-
                    Production
                   relationship  product. The regions of increasing,   able cost therefore increases by increasing amounts.







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