Page 286 - Foundations of Marketing

Digital Marketing and Social Networking | Chapter 9 253

NOTES

1 Gerry Shih, “With Olympics Backdrop, Twitter 13 Zachary Karabell, “To Tweet or Not to Tweet,” www.newyorker.com/online/blogs/culture/2012/04/
Goes for Gold in Ad Strategy,” Reuters , August 2, TIME , April 11, 2011, 24. instagrams-instant-nostalgia.html#slide_ss_0=1
2012, www.reuters.com/article/2012/08/02/net-us- 14 Suzanne Vranica, “Tweets Spawn Ad Campaigns,” (accessed August 20, 2012).
usa-twitter-advertising-idUSBRE8710A220120802
The Wall Street Journal , October 22, 2012, B5. 26 Laura Schlereth, “Marketers’ Interest in
(accessed September 19, 2012); John Janna
15 “As Twitter Grows and Evolves, More Manpower Pinterest,” Marketing News , April 30, 2012, 8–9;
one, “When Twitter Fans Steer TV,” Wall Street
Is Needed,” Marketing News , March 15, 2011, 13. The Creative Group, “Pinterest Interest: Survey: 17
Journal , September 17, 2012, http://online.wsj
Percent of Marketers Currently Using or Planning
.com/article/SB1000087239639044477280457 16 “Social Media Summit,” Harrisburg University,
to Join Pinterest,” August 22, 2012, www.sacbee
7623444273016770.html (accessed September 2012, www.harrisburgu.edu/news/event-details
.com/2012/08/22/4747399/pinterest-interest-sur
19, 2012); Rachel Dudes, “Twitter Goes to the .php?id=348&cid=5 (accessed January 23, 2013).
vey-17-percent.html; www.entrepreneur
Movies,” Wall Street Journal , August 3, 2012, D1. 17 Jeff Bercovici, “Tumblr: David Karp's $800 .com/ article/222740 (accessed August 24, 2012);
2 Piet Levy, “The State of Digital Marketing,” Million Art Project,” Forbes , January 2, 2013, Pinterest website, http://pinterest.com/ (accessed
Marketing News , March 15, 2010, 20–21. www.forbes.com/sites/jeffbercovici/2013/01/02/ August 24, 2012); http://pinterest.com/wholefoods/
tumblr-david-karps-800-million-art-project/
3 Don Fletcher, “Gift Giving on Facebook Gets whole-planet-foundation/ (accessed August 27,
(accessed January 7, 2013).
Real,” Time , February 15, 2010, www.time.com/ 2012).
time/magazine/article/0,9171,1960260,00.html 18 “Couldn’t Stop the Spread of the Conversation 27 Kelly Clay, “3 Things You Can Learn about Your
(accessed January 23, 2013). in Reactions from Other Bloggers,” from Hyejin Business with Instagram,” Forbes , August 9, 2012,
Kim’s May 4, 2007, blog post, “Korea: Bloggers
4 “2009 Digital Handbook,” Marketing News , April www.forbes.com/sites/kellyclay/2012/08/09/3-
and Donuts” on the blog Global Voices , http://
30, 2009, 13. things-you-can-learn-about-your-business-with-
groundswell.forrester.com/site1-16 (accessed April instagram/ (accessed August 20, 2012).
5 “CafeMom,” Highland Capital Partners, www
12, 2011).
.hcp.com/cafemom (accessed January 23, 2013); 28 “Whole Planet Foundation,” Pinterest,
19 Randy Tinseth, “Randy’s Journal,” Boeing ,
“Top 15 Most Popular Social Networking Sites,” http://pinterest.com/wholefoods/whole-planet-
http://boeingblogs.com/randy (accessed January
eBiz , February 2012, www.ebizmba.com/articles/ foundation/ (accessed August 27, 2012).
11, 2013).
social-networking-websites (accessed January 23, 29 “Keller Williams Reality Photostream,” www
2013); “Advertise with Us,” CafeMom website, 20 Drake Bennett, “Ten Years of Inaccuracy and .flickr.com/photos/kellerwilliamsrealty/ (accessed
www.cafemom.com/about/advertise.php (accessed Remarkable Detail: Wikipedia,” Bloomberg January 7, 2013).
January 11, 2013). Businessweek , January 10, 2011, 57–61; 30 Bianca Male, “How to Promote Your Business
“Wikipedia: About,” Wikipedia , http://
6 Zachary Karabell, “To Tweet or Not to Tweet,” on Flickr,” The Business Insider , December
en.wikipedia.org/wiki/Wikipedia:About (accessed
Time , April 12, 2011, 24. 1, 2009, www.businessinsider.com/how-to-
January 11, 2013).
7 “Facebook: Largest, Fastest Growing Social promote-your-business-on-flickr-2009-12?utm_
21 Charlene Li and Josh Bernoff, Groundswell
Network,” Tech Tree , August 13, 2008, source=feedburner&utm_medium= feed&utm_cam
(Boston: Harvard Business Press, 2008), 24.
www.techtree.com/India/News/Facebook_ paign=Feed%3A+businessinsider+(The+Business+
Largest_Fastest_Growing_Social_Network/ 22 Ibid., 25–26 Insider (accessed January 7, 2013).
551-92134-643.html (accessed April 12, 2011). 23 Paula Berg, “Why Every Brand-Conscious 31 Emily Glazer, “Who Is Ray WJ? YouTube’s Top
8 Ashlee Vance, “Facebook: The Making of Business Should Blog,” Colorado Business , Star,” The Wall Street Journal , February 2, 2012, B1.
1 Billion Users,” Bloomberg Businessweek , October 2012, 12. 32 Tom Foster, “The GoPro Army,” Inc. , February
October 4, 2012, www.businessweek.com/ 24 MarketingCharts staff, “Adoption of Blogs 2012, 52–59.
articles/2012-10-04/facebook-the-making-of-1- Rises Among Fortune 500 Cos.,” Marketing 33 “2009 Digital Handbook,” Marketing News ,
billion-users (accessed January 7, 2013). Charts, September 4, 2012, www.marketingcharts April 30, 2009, 14.
9 Trefis Team, “Facebook's Gifts and Collections .com/interactive/blogging-up-among-fortune- 34 “About Mad Money,” CNBC , www.cnbc.com/
Could Spur E-Commerce Growth,” Forbes , 500-cos-23135/ (accessed January 11, 2013).
id/17283246/ (accessed January 23, 2013).
October 10, 2012, www.forbes.com/sites/great- 25 Steven Bertoni, “How Stanford Made Instagram
35 “Dominos Pizza,” Second Places, www
speculations/2012/10/10/facebooks-gifts-and-col an Instant Success,” Forbes , August 20, 2012,
lections-could-spur-e-commerce-growth/ (accessed 56–63; Jefferson Graham, “Instagram Is a Start-up .secondplaces.net/opencms/opencms/portfolio/
January 16, 2013). Magnet,” USA Today , August 9, 2012, www caseStudies/caseStudy_dominospizza.html
(accessed January 23, 2013).
10 Cotton Delo, “New Belgium Toasts to Its .usatoday.com/tech/news/story/2012-08-07/
36 Brandy Shaul, “CityVille Celebrates the Golden
Facebook Fans,” Advertising Age , February 13, instagram-economy/56883474/1 (accessed
2012, http://adage.com/article/news/belgium- August 20, 2012); Karen Rosenberg, “Everyone’s Arches with Branded McDonald’s Restaurant,”
toasts-facebook-fans/232681/ (accessed Lives, in Pictures,” The New York Times , April 12, Games.com, October 19, 2011, http://blog.games
January 23, 2013). 2012, www.nytimes.com/2012/04/22/sunday- .com/2011/10/19/cityville-mcdonalds-restaurant
review/everyones-lives-in-pictures-from-instagram. (accessed January 23, 2013).
11 Elizabeth Holmes, “Tweeting without Fear,” The
html (accessed August 20, 2012); Kelly Clay, “3 37 Emily Glazer, “Virtual Fairs Offer Real Jobs,”
Wall Street Journal , December 9, 2011, B1.
Things You Can Learn about Your Business with The Wall Street Journal , October 31, 2011, B9.
12 Anthony Ha, “Twitter Says More Than Half
Instagram,” Forbes , August 9, 2012, www.forbes. 38
Its Users Follow Six or More Brands,” www Joanna Brenner, “Pew Internet: Mobile,” Pew
com/sites/kellyclay/2012/08/09/3-things-you-can-
.techcrunch.com , October 2, 2012, http:// Internet American Life Project , December 4,
learn-about-your-business-with- instagram/ (accessed
techcrunch.com/2012/10/02/twitter-follow-brands/ 2012, http://pewinternet.org/Commentary/2012/
August 20, 2012); Ian Crouch, “Instagram’s Instant
(accessed January 15, 2013). February/Pew-Internet-Mobile.aspx (accessed
Nostalgia,” The New Yorker , April 10, 2012,
January 16, 2013).
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