Page 288 - Foundations of Marketing
P. 288

Digital Marketing and Social Networking  |  Chapter 9  255



                       2012); “RogueSheep,” Marketing Video Series,   September 18, 2012, A1; Matt Richtel, “In Online   Miller, “Starbucks and Square to Team Up,”
                       Cengage Learning.                  Games, a Path to Consumers,”  New York Times ,     The New York Times , August 8, 2012,  www
                                                          April 20, 2011,  www.nytimes.com/2011/04/21/  .nytimes.com/2012/08/08/technology/starbucks-
                       Feature Notes                      business/21marketing.html?pagewanted=all&_r=0    and-square-to-team-up.html (accessed August 24,
                                                          (accessed October 5, 2012); Libe Goad, “Adver-  2012)
                            a                                                                                                                   Klint Finley, “Facebook Praised by Greenpeace
                                                          Gaming for Children: Is This Gamification Gone
                       Despite Expanding Footprint,”  Wired , August 1,                           d                                                                                                                        Geoff Colvin, “Kayak Takes on the Big
                                                          Wrong?”  ZD Net , April 4, 2011,  www.zdnet.com/
                       2012,  www.wired.com/wiredenterprise/2012/08/                         Dogs,” Fortune , October 8, 2012, 78–82; “Kayak
                                                          blog/gamification/adver-gaming-for-children-
                       greenpeace-facebook-carbon/  (accessed August 31,                     Shares Soar after Travel Site Goes Public,”  CBS
                                                          is-this-gamification-gone-wrong/325  (accessed
                       2012); Adam Vaughn, “Facebook Reveals Its                             Moneywatch , July 20, 2012,  www.cbsnews
                                                          October 5, 2012).
                       Carbon Footprint,”  The Guardian , August 1, 2012,                    .com/8301-505143_162-57476898/kayak-shares-
                                                               c                                                                                                                                      Miguel Helft, “The Death of Cash,”  Fortune   soar-after-travel-site-goes-public/  (accessed
                        www.guardian.co.uk/environment/2012/aug/01/
                                                          Magazine ,  http://tech.fortune.cnn.com/2012/07/09/  October 24, 2012); Cheryl Morris, “Boston
                       facebook-google-carbon-footprint  (accessed
                                                          dorsey-square-death-cash/  (accessed August 22,   Tech-Mafia Mondays: The Kayak Crew,”  Bostinno ,
                       August 31, 2012); Benedict Buckley, “Behind the
                                                          2012); Roger Yu, “Major Retailers Join Forces   October 25, 2010,  http://bostinno.com/all-series/
                       Numbers: Inside Facebook’s Carbon Footprint,”
                                                          on Mobile Payment Service,”  USA Today , August   boston-tech-mafia-mondays-the-kayak-crew/
                         GreenBiz.com,  August 15, 2012,  www.greenbiz
                                                          16, 2012,  www.usatoday.com/money/industries/  (accessed October 24, 2012);  “ Kayak.com
                       .com/news/2012/08/15/look-inside-facebook-
                                                          retail/story/2012-08-15/mobile-payment-   Leading the Travel Search Engine Market,”  VC
                       footprint  (accessed August 31, 2012).
                                                          retailers/57067672/1  (accessed August 22, 2012);   Gate , March 14, 2009,  www.vcgate.com/Kayak-
                            b                                                                                                         Anton Troianovski, “Child’s Play: Food Makers
                                                          Harry McCracken, “Bye-Bye Wallets,”  Time   com-Leading-The-Travel-Search-Engine-Market
                       Hook Kids on Mobile Games,”  Wall Street Journal ,
                                                          Magazine , August 2012, 28–29; Claire Cain   .asp  (accessed October 24, 2012).


















































                         Copyright 2014 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
                       Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
   283   284   285   286   287   288   289   290   291   292   293